Projects

InNeMa carried out various projects for customers of different sizes, across a number of industries and for a plethora of topics. For an overview of our completed projects, please see a sampling below:

Customer: Large company from the electronics industry (sales > 10 bn. Euro)

Business Question: 
Concept for a Business Impact Framework to derive Sales and EBIT impact as a result of changes in the 
macroeconomic business environment

Approach:


    
    
  • Identification of relevant (macro)economic variables with a direct and indirect influence on sales and costs of the company

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  • Statistical testing of relevance of indicators/variables
    
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  • Derivation of sales- cost- and EBIT impact caused by a change to any of these business environment variables
    
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  • Systematic modelling of relationships
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Results:


    
    
  • Early Warning System for business relevant changes in the environment
    
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  • Business impact-oriented reporting to top-management on macroeconomic conditions
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Customer: In-house Consulting of a DAX-company from the Industrial Installation industry (sales > 10 bn. Euro)

Business Question: 
Attractiveness of the pharmaceutical and food & beverage industries and the role of contract 
manufacturers in China and India. Special focus on competition from local companies

Approach:


    
    
  • Identification of the most relevant industries for the InNeMa-customer by analyzing sales and import statistics

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  • Industry structure analysis with a special focus on local players in each of the industries
    
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  • Assessment of the relative strength of local competitors as opposed to international industry players 
    in the growth markets of China and India

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Results:


    
    
  • Transparency regarding the role of local players in growth markets of the InNeMa-customer
    
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  • Derivation of possible actions to deal with local players in key markets
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Customer: Financial Service company (sales > 100 mn. Euro)

Business Question: 
Change in legislation fundamentally threatens business model of the largest business segment. 
Search for new portfolio options in new business areas incl. identification of business model adjustment

Approach:


    
    
  • Preparation of a workshop with the goal to identify portfolio options and new business areas

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  • Execution and follow-up of the workshop
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  • Deduction of options
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Results:


    
    
  • Adjacent business areas that can be served with a portfolio extension are identified
    
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  • Identification of non-adjacent, attractive business areas

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Customer: In-house consulting of a large company (sales > 10 bn. Euro)

Business Question: 
Development of training material on how to create top-down market models and how to 
correctly work with statistics

Approach:


    
    
  • Presentation of various methodologies to deduct market models from statistics; top-down vs. bottom-up approach

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  • Overview of key statistics for top-down models (sources, interpretation, uses, pitfalls)

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  • Market modelling from statistics

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Results:


    
    
  • Training documents for new consultants 

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Topics of Presentations and Trainings, Examples: 

Presentations: 
Teachings from Ancient China  for Companies of the 21. Century; Strategy Development: 
Planning and Controlling in a Multinational Company; How Competitive Intelligence can improve your Strategy; etc.


Trainings: Managerial Economics for Officers; Strategic Management in Retail; 
Strategic Management in the Pharmaceutical Industry, etc.